A primer on category design for emerging B2B brands
Category design is the most misunderstood concept in B2B marketing. Here's what it actually means — and when it's the wrong strategy.
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Agency profileVerified Member
Meridian Collective
Brand systems for category-defining companies.
Austin, Texas·Founded 2017·6–15 team
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About the agencyStrategy
Meridian Collective is a brand and design studio working with founders who want to build a category, not just a product. We develop verbal and visual identity systems, positioning, and go-to-market narratives. Our work has been recognized by the Type Directors Club and featured in Brand New.
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