A primer on category design for emerging B2B brands
Category design is the most misunderstood concept in B2B marketing. Here's what it actually means — and when it's the wrong strategy.
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Agency profile
Field Notes Co.
Editorial content and thought leadership for B2B.
Brooklyn, New York·Founded 2022·1–5 team
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Field Notes Co. is an editorial content studio that helps B2B companies build thought leadership programs that read like great journalism, not marketing copy. Our writers and editors come from newsrooms and long-form publications.
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